August 18, 2025
For decades, golf clubs relied on reputation, word of mouth, and traditional advertising to attract members. Today, the game has changed. Digital marketing, and in particular, video content- is now the single most powerful way to showcase your club, attract sponsorships, and boost bookings. In a world where 82% of online traffic is video-based, golf clubs that fail to embrace video risk being left behind.
One of the most impactful ways a golf club can showcase its facilities is through drone flythroughs of the course. Aerial footage captures the scale, beauty, and unique layout of each hole, giving potential members and visitors an immersive first impression that static photos simply can’t match. It allows viewers to picture themselves walking the fairways or hosting an event against a backdrop of stunning landscapes.
Equally powerful are member testimonial videos. Hearing real members talk about why they joined, what they enjoy most, and how the club has enhanced their lifestyle adds authenticity that no brochure or sales pitch can replicate. These stories provide social proof, reassuring prospective members that joining is more than just a transaction, it’s an investment in a community.
Golf clubs should also make the most of corporate event highlight reels. By filming charity tournaments, team-building days, and branded company events, you demonstrate your value as a corporate venue. Decision-makers want to see how their brand will be showcased, and videos capturing the atmosphere, signage, and hospitality on offer are far more persuasive than a written proposal.
To humanise your club, behind-the-scenes content is an excellent tool. Footage of greenkeepers at work, pro shop staff assisting members, or kitchen teams preparing for an event adds personality and relatability. These glimpses into daily operations show that the club is more than just a golf course, it’s a team of dedicated people creating memorable experiences.
When it comes to membership sales, video provides a way for prospective members to visualise the lifestyle on offer. Rather than just reading a price list or brochure, they can see the buzz of the clubhouse, the enjoyment of players on the course, and the social side of club life. This emotional connection is often the deciding factor when someone is considering joining.
For corporate partnerships, the impact of video is just as significant. Businesses are drawn to visuals that showcase branded signage around a packed tournament, networking opportunities in the clubhouse, and the hospitality experience their guests can enjoy. High-quality video makes it easy for decision-makers to picture their company’s presence at your events, making sponsorship feel less like an expense and more like a valuable investment.
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